Google Analytics is at the heart of any digital marketing strategy. To be a data-driven marketer, you’ve got to have the right data. And Google Analytics offers the opportunity to track all visitors’ behavior across a site.
- Traffic Sources
Integrating Google Analytics into your website will enables you to track where your website visitors are coming from. This information helps you answer questions like, are your social media posts getting clicks? Is your paid advertising generating sales or leads? How many visitors found your site by typing your URL directly into the address bar? How is your site doing in terms of Search Engine Optimization? - User Location
Without Google Analytics installed on a site, we have no idea where the visitors to the site are located. With Analytics installed, we can see exactly where visitors are located, to the nearest city. - User Flow
Using the user flow report in Google Analytics allows us to see how users find their way around a site. It can show what the most popular landing page is and where people are most likely to navigate to from there. It can show what the most popular path to conversion is, and also which page most people are dropping off the site from. All of these bits of information are vital to allow us to improve the user experience of the site.
I am a certified Google Analytics professional and can help you integrate this valuable tool into your digital marketing strategy.